Direct marketing in the US is on track this year to account for 54.3% of all nationwide ad expenditures, up from 52.7% last year, according to a recently released report and forecast from the Direct Marketing Association (DMA).

The report predicts that 2009 will mark the fifth year that direct will comprise more than half of all ad spend, and it is forecasted to remain above 53% for the next five years.

DM Ad Spend Increases Share of Pie